The Egyptian Army’s Department of Morale Affairs (morale, please note, not moral, which it probably isn’t), has been doing a great job since the overthrow of the last administration.  
The Department is responsible for managing the public image of the Army. Ever since the coup, led by then-General Abdul-Fattah al-Sisi, it has been assiduously encouraging a cult of personality around him. His recent promotion to Field Marshal provided it with a field day. Its media campaigns have resulted in his face appearing frequently on Egyptian state television and in state-run newspapers, on posters and billboards, and even on memorabilia ranging from chocolates to underpants.  
The skillful propaganda projection of him as an upbeat officer who is at the same time a devout Muslim, harboring traditional respect for women and Christians, goes some way to explaining the high regard in which he is held.  His popularity rating is also due, in no small measure, to the popularity of the military, which continues to be the most trusted institution in the country. Around 90 percent of Egyptians support it. 
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