What Israel can learn from the Eurovision song contest

Israeli's PR focus on the peace process highlights the country’s failures rather than its successes; and people dislike failures.

Nadav Guedj representing Israel performs during a dress rehearsal for the second semifinal of the upcoming 60th annual Eurovision Song Contest in Vienna

(photo credit: REUTERS)

ByEVELYN GORDON

JUNE 3, 2015 15:11

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