A Jewish-themed beard balm for hipsters and Hasids
Haredi Orthodox men are using the balm to style their sidelocks, and a woman recently told him she was using it on her split ends.
Eitan Press (center right) stands with the band Zusha and their manager. ( Zachariah Goldschmiedt, Paltiel Razenberg, Eitan Press and Shlomo Gaisin)(photo credit: ALEPH MALE)Updated: