Nike says Kobe Bryant merchandise sold out on website
A search for Kobe-branded products on the footwear maker's website took users to an obituary page for the player.
"As we are learning more details of the accident and the others who have tragically lost their lives, our heartfelt sympathies go out to everyone involved and impacted.
"Kobe was one of the greatest athletes of his generation and has had an immeasurable impact on the world of sport and the community of basketball. He was a beloved member of the Nike family. We will miss him greatly. Mamba forever."
The report added that Nike is re-evaluating how it will release Bryant's signature shoe series going forward.
According to ESPN, more than 100 NBA players have worn Bryant shoes this season.