The grandeur of world-class luxury shopping malls is finally in fashion in Tel Aviv. The sprawling, 33,000 square meter TLV Fashion Mall in the White City’s flourishing eastern-central region is now entering its third month of operations, with visitor numbers apparently on the rise.
The commercial center situated in the triangle between Hahashmonaim, Carlebach and Menachem Begin streets is the latest trendy fixture in the area by the Gindi Group. The family-led real estate giant is also behind the construction of the nearby Sarona Towers, which overlooks the Sarona compound, a former German Templer colony turned upscale commercial and residential complex.
In the same spirit of urban redevelopment, the TLV Fashion Mall and the yet-to-be-occupied surrounding Gindi TLV residential complex are situated upon the ruins of the city’s wholesale market. The mall’s developers hail it as “the big bang of the Israeli fashion world” and “a first-of-its-kind complex in Israel, located at the very center of a renewing, vibrant, and dynamic urban area.”
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