Mizrahi-Tefahot Bank continues to hold the highest market share in Israel’s mortgage sector. According to the bank's data, its share of ongoing mortgage activity rose from 33.3% in 2019 to 36.6% in 2024, while the outstanding mortgage portfolio grew at an average annual rate of 10.7%, reaching NIS 225 billion by the end of 2024 – a figure representing about 36% of the market.

In a statement accompanying the release of its strategic plan for 2025–2027, the bank said it intends to maintain its position through a combination of personalized customer solutions, direct banking services, and digital technologies. According to the bank, approximately 64% of its total public credit portfolio is currently allocated to mortgages – a sector it views as relatively well-diversified and low-risk.

Main Goal: Maintaining Leadership and Expanding Credit Share

The plan outlines a series of quantitative goals. In public credit, the bank aims to raise its market share from 21.5% to 23%–24% by the end of 2027. In business credit, the goal is to increase from 11.7% to 15%–16%. In terms of return on equity, the bank targets 17%–18% for each of the three years covered by the plan. Another goal is to maintain an average operational efficiency ratio of up to 35%.

In addition to the retail sector, the bank sees expansion potential in business credit – particularly in financing large projects, urban renewal, and land financing, with a focus on financially strong borrowers.

Moshe Larry, CEO of Mizrahi-Tefahot Bank (credit: Mizrahi-Tefahot Spokesperson's Office)
Moshe Larry, CEO of Mizrahi-Tefahot Bank (credit: Mizrahi-Tefahot Spokesperson's Office)
It was further noted that, unlike banks pursuing isolated efficiency moves, Mizrahi-Tefahot seeks to embed efficiency as a core element of its ongoing work culture – including adjustments in branch distribution, digital processes, and preserving a service model that ensures each customer has access to a personal banker.

According to the bank’s CEO, Moshe Larry: “Mizrahi-Tefahot met the main goals of its current strategic plan, and it now stands at an optimal starting point to take another significant leap forward in its overall banking operations, particularly in the business sector.”