After the war: Institutional investors believe in the north and are investing heavily
The “HaRama” project in Katzrin is backed by Yesodot, Menora, and Ayalon, showing strong confidence in northern Israel. With 1,800 units and public areas, it’s expected to yield major returns
While the real estate market in Israel’s periphery often struggles to secure funding, Katzrin’s flagship project is attracting significant attention from institutional entities. Yesodot Group, together with the insurance companies Menora and Ayalon, has approved extensive financial backing for the “HaRama” project – District 12 – which is being developed by Avnei Derech Group and Y.D. Barazani.
The companies note that the projected revenue from the entire project is estimated at around NIS 2 billion – a significant figure that reflects the project's economic strength, rather than its investment cost. Thanks to the organized financial support and the granted permits, the first occupancy is expected as early as 2027.
At the same time, excavation and foundation permits have recently been granted for an additional complex of around 300 housing units, which will join 365 units already under construction. The “HaRama” neighborhood is being developed under a “design and build” model, spanning 66.7 hectares. It is planned to include about 1,800 housing units, public buildings, commercial and employment areas, as well as educational, cultural, sports, leisure, and hospitality facilities.
“The funding is a statement of confidence in modern Zionism”
Yaakov Siso, Managing Partner at Yesodot Group, clarified that the decision to finance the project was not only economic – but also ideological: “Backing a project in Katzrin is not just a real estate move – it’s a statement. It’s a reinforcement of settlement in the north and a vision for unrealized potential,” he said.
According to him, the choice of institutional investors to enter as financial partners stems not only from the numbers but also from the strategic shift happening in the region: “We are seeing movement from young couples, investors, and families seeking to upgrade their housing – people who realize that what’s being built here is not just another neighborhood, but a regional vision.”
From a professional standpoint, the funding has also made it possible to promote a diverse residential mix, including detached homes, semi-detached units with potential for guesthouse integration, and 4 to 5-story apartment buildings. As part of the social vision, about 700 units will be sold under the “Target Price” housing program.
The planning of the complexes is led by prominent architecture firms, including Gordon, Mansfeld-Kehat, SOARCH, Eran Mebel, and Dana Oberson.