"Israelis love extravagance": The boutique bakery at Big Fashion you need to know about

At Big Fashion Glilot, Sweet Box serves American-style desserts. Shy Yuchelman, the brand's creator, shares the story behind the boutique bakery, which required a NIS 1M investment.

Sweet Box

Sweet Box

(photo credit: Oz Ohayon)

ByILANA STUTLAND/MAARIV

APRIL 5, 2025 17:00

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