RAPOUR: Personal Coaching Through a Multisensory Experience
The best shopping recommendations for religious Israelis.
A new brand called "Rapour" offers a unique approach to the world of personal coaching, based on connecting scents, emotions, and tools from the world of NLP.
The central idea behind the brand is the use of sensory experience – primarily the sense of smell – as a tool for personal empowerment, emotion recognition, and response management.
According to the creators of Rapour, research shows that about 75% of emotions are triggered by scents, and the direct link between scent and emotion presents significant potential for positive emotional impact.
Accordingly, a collection of scents was developed to strengthen specific emotions such as connection and love, peace and calm, joy and generosity, self-confidence, and uniqueness.
Each product in the brand includes a unique fragrance alongside an empowerment card based on NLP principles, designed to strengthen the connection between the scent and the mental process.
The combination allows the individual to experience daily emotional reinforcement and to practice presence, focus, and self-motivation.
The products are offered as perfumes and shea butter, and each purchase comes with a sample kit of all the fragrances to try before opening the product as part of the experience, aiming to enable personal customization and broad experimentation.
Additionally, a free home-exchange service is offered if the customer wishes to try a different scent.
The selection of fragrances includes:
Connection & Love Scent – A sweeping and emotional fragrance composed of red berries and apple, with a delicate spiciness of pink pepper. Accompanied by touches of orris extract, orange blossom, amber, and vanilla. A blend of fresh woods and gentle sweetness. This scent will accompany your day and enhance your love.
Peace & Calm Scent – A dreamy fragrance of red fruits, pink berries, and exotic fruits with hints of musk and patchouli. At its heart are delicate white flowers of jasmine, citrus blossom, ylang-ylang, and lily of the valley. This scent will accompany your day, calm you, and balance your inner peace.
Self-Confidence Scent – A uniquely composed fragrance with juiciness from apple, pineapple, strawberry, raspberry, plum, and coconut, with a mild spiciness of black pepper and ginger. At the heart of the scent are notes of orchid, lily of the valley, jasmine, and ylang-ylang with undertones that echo the aroma of vanilla, musk, sandalwood, and vetiver. This scent will accompany your day and empower your strength.
Joy & Generosity Scent – A fruity and exotic scent with fresh sweetness composed of pineapple, mandarin, and peach, with delicate hints of roses, vanilla, sandalwood, and patchouli. They will wrap you in an elegant and magical aroma. This scent will accompany your day, bring joy, and amplify the abundance within you.
Uniqueness Scent – A citrusy, green, and invigorating fragrance of lemon, green apple, and mint leaves. It will envelop you in floral freshness of geranium and lily of the valley, combined with surprising touches of pepper, sandalwood, amber, and cinnamon. This scent will accompany your day because you are special—and that is your power.
Rapour presents a new approach to personal coaching – an intimate and quiet experience that combines senses, empowering texts, and a deep personal process, based on the belief that emotions play a central role in achieving goals, changing habits, and strengthening oneself.
I really loved the scents – they are unique, long-lasting throughout the day, emotionally stimulating, and meticulously designed.
The luxurious packaging enhances the user experience, and the prices, in my opinion, are fair and reflect the quality and uniqueness of the products. Additionally, on the back of the product packaging, there is a link to an audio meditation to strengthen the selected emotion. What more could one ask for? Perfect.
Check it out for yourself and experience all this beauty: Rapour's website
The home brand Cucina, marketed by the business Home In, offers a beautiful storage solution for cosmetic and care products – a three-tiered metal shelf with additional storage drawers.
The stand, designed for convenient organization of perfumes, makeup, and other care products, combines minimalist design with maximum functionality.
The shelf is made of high-quality metal, durable and easy to clean, and is designed to hold a large quantity of products while maintaining a neat and aesthetic look.
Shelf dimensions: 30.2 cm width, 16.7 cm depth, and 48 cm height.
Price: 109.90 NIS
Available on the company website along with other models in a similar price range.
Also on the Home In website, you can find many products for a stylish, cozy, and upgraded home.
Their product catalog offers a rich selection of home accessories, decorative items for every room, and a variety of hosting and gift items in their exclusive and unique designs.
Their products can also be found in select stores and retail chains across the country.
Personally, I purchased several stands for perfumes for myself and my daughters and was very impressed with the level of service, efficiency, and high product quality. The shopping experience was excellent, which is why I chose to return and purchase from them again. Perfect service!
The kitchenware brand MAGNUS launches MY PAN – an innovative all-in-one pan/pot with a high-quality ceramic coating, combining a pot, pan, and steamer in a single tool.
Suitable for stir-frying, frying, and steaming – and designed for all types of stovetops, including induction.
MY PAN includes a heat-insulated handle, a stainless-steel steaming rack, and comes in four trendy colors.
Dishwasher-safe (up to 55 degrees), but not oven-safe.
The product is designed for maximum convenience and daily use, combining functionality, design, and durability – perfect for the home kitchen.
Recommended retail price: 349.90 NIS
The makeup brand Careline introduces Lip Shine – a balm-textured lipstick that combines moisture, softness, and a sheer, glossy tint.
The formula is rich in natural ingredients such as berry wax, castor oil, lecithin, and citrus peel extract – for protection, softness, and a natural glow.
The lipstick comes in 6 flattering shades, suitable for all skin tones, and is free from parabens and animal testing.
Price: 79.90 NIS
Available exclusively at Super-Pharm stores, Super-Pharm Online, and the Careline website
BeautyCare launches updated Reflex Hair Care & Styling Line
The BeautyCare chain reintroduces the Reflex haircare and styling series with new design, improved formulas, and a trendy new product – a hair wax stick for sleek styles.
The series includes:
Salt-free, paraben-free, SLS-free serum shampoo – for dyed/straightened hair, 400 ml, at 12.90 NIS.
Hair mask with 8 oils, medicinal herbs, and vitamins – for softness and nourishment, at 12.90 NIS.
Professional mousse for styling and curling – CG method approved, silicone- and sulfate-free, 250 ml, at 12.90 NIS.
Strong spray for hairstyle sculpting – with provitamin B5, alcohol- and paraben-free, 400 ml, at 14.20 NIS.
New wax stick – for a sleek look and taming frizz and flyaways, at 19.90 NIS.
BeautyCare has operated for about 30 years, runs dozens of branches and an online store, and offers a wide range of beauty products under a private label – with high quality and accessible prices.
For details and purchases go on the website | Phone: 0747-185-185
The series includes four vegan products suitable for all skin types:
Face Protection Lotion SPF50 – lightweight texture with a matte finish, also protects against blue light.
Face and Body Protection Cream SPF50 – rich texture, silky soft feel.
Protection Stick SPF50 – portable, transparent, nourishing, and brightening.
Protective Water Spray SPF30 – bi-phase spray with a watery, refreshing texture.
All products contain broad-spectrum UV filters, anti-aging red algae, and FILM FORMER technology for long-lasting protection.
Price range: 100–110 NIS
Available at pharmacy chains, drugstores, and online at Super-Pharm and Lilit Cosmetics.
PAYOT donates part of its revenue to the "Coral Planters" campaign to save coral reefs.
The formula is enriched with serum, niacinamide, and pomegranate peel extract, providing hydration, antioxidants, and a soft, flattering matte effect.
The jelly texture melts into the skin easily, offering natural coverage and a fresh, even appearance.
The precise applicator allows full control – one dot for a subtle look, several for a more defined one.
Price: 142 NIS
Available at Super-Pharm, Beyond Skin, and the Lilit Cosmetics website.
Anastasia Beverly Hills was founded by Anastasia Soare, a Romanian entrepreneur who turned brow shaping into a global phenomenon and still leads one of the world’s most respected and successful beauty brands.
New launches from Yango Deli: An irresistible American dessert and a unique Israeli super-vegetable
Yango Deli expands its product selection and brings to Israel Doughlicious – a dessert that took the internet by storm.
It’s a combination of soft cookie dough and cookie crumbs wrapped around creamy ice cream – a sweet treat with a unique texture.
Available flavors include non-dairy vanilla, salty popcorn, and other seasonal varieties.
In addition to the ice cream desserts, ready-to-bake cookie dough is also offered for quick homemade cookies in flavors like chocolate chip, salted caramel, and blondie.
Grown hydroponically at Kibbutz Be’eri, the plant is regarded as one of today’s leading superfood supplements.
Its neutral taste allows it to be added to various dishes – from smoothies to stews.
Prices:
Doughlicious – depending on flavor and size
Mankai (280g): 59.90 NIS
Goldys, the long-established culinary institution, launches its first collaboration with the Nitzat HaDuvdevan chain – a collection of traditional Jewish salads made healthier and more modern.
The series includes fresh vegan salads with no preservatives – like hummus, tahini, matbucha, roasted eggplant, cabbage salad, and more – available at stores across the country (price range: 18–20 NIS).
This is a nostalgic flavor experience combined with modern nutritional value, answering the demand for clean, ready-to-eat, high-quality food.
The collaboration is expected to expand in the future to include additional products from traditional Jewish cuisine.
I must mention that my whole family loved the salads – they’ve become a must-have at our Shabbat meals.
As part of the project, each of the 37 McDrive branches across the country, from north to south, will feature a unique digital sticker designed by an artist, inspired by the local environment of the branch and their individual style.
Travelers can collect the digital stickers throughout June by making purchases over 40 NIS at kosher McDrive branches (such as Beit She’an, Mool HaHof Hadera, Netivot, and Migdal HaEmek).
Each collected sticker in the McDonald’s app earns the user 5 McCoins (equal to 5 NIS) for future purchases.
The person who collects the most stickers by the end of the campaign will win a grand prize of 10,000 McCoins – a significant amount that can be redeemed for McDonald’s products.
The project combines a love of local travel with support and exposure for original Israeli art, offering travelers a new and varied experience – turning the branches themselves into unique stopovers that offer not just food, but a small cultural and artistic moment on the way.
The initiative aims to encourage domestic tourism, especially in the north and south of the country, and to highlight the connection between art, local creativity, and travel.
In addition, the campaign includes well-known artists from various styles including graffiti, digital art, illustration, and street art – each creating stickers that reflect the unique character of the branch’s region.
Tambour, Israel’s leading paint and finishing products company, launches a new color collection inspired by the nostalgia trend, which is expected to become one of the leading directions in design for 2025–2026.
The collection presents a historical overview of design shades in Israel, from the country’s early decades up to the 1990s, aiming to evoke a sense of stability and security – especially during a time of uncertainty.
According to Tzvia Orenstein-Kassan, Tambour’s VP of Marketing: “Looking back allows us to reconnect with positive memories, especially during the current period following October 7. We’re seeing a growing demand for local Israeli style, rich in cultural roots.”
The “Israeli Nostalgia” collection includes:
The restrained palette of the 1950s – functional and modest.
The warm and eclectic tones of the 1960s and 1970s.
The bold pop style of the 1980s with neon shades and geometric patterns.
The clean, minimalist look of the 1990s with white, beige, and gray tones.
According to a company survey, 38% of Israelis prefer a local design style, 33% a minimalist style, and 24% a rustic style – data that indicate a shift in public taste and a renewed sense of belonging.
Dr. Shirley Hershko, a senior expert in the field of ADHD, has published her sixth book, Listen to ADHD, in English – and it has become a great success on Amazon.
In the book, Dr. Hershko offers a practical and up-to-date approach to dealing with ADHD, with effective tools for individuals living with the disorder, as well as for parents, teachers, and therapists.
The book is based on new research and integrates personal stories with her extensive professional experience.
Aimed at anyone living with the condition, the book has been praised for its positive and practical approach and has become popular worldwide.
Dr. Hershko, who is also a lecturer at the Hebrew University and a globally recognized expert, aims to convey the message: “With proper support and understanding, it is possible to manage the challenges of ADHD and lead a more balanced and fulfilling life.”
