Slim and elegant with gorgeous gray-blue eyes, Einat Wilf could easily have been a model. Or, with her background as an intelligence officer in the IDF, reaching the rank of lieutenant, she could have chosen an army career. Alternatively, as a graduate of Harvard (BA in fine arts and government), INSEAD in France (MBA), and Cambridge (PhD in political science), she might have dived into academia. On top of that, she may have flown in finance, having served as a strategic consultant for McKinsey and Company in New York, and a general partner with Koor Corporate Venture Capital in Israel. She’s worked as a senior fellow for the Jewish People Policy Institute, published a weekly column in the Israel Hayom Hebrew daily newspaper, and lectured at Sapir College. The impressive résumé goes on and on. 

Wilf ultimately harnessed her ferocious intellect and prodigious energy to tackle the complications of our contentious region. She chose to become a “roving ambassador” for Israel; wrote seven books. including the recent bestseller (with Adi Schwartz) The War of Return: How Western Indulgence of the Palestinian Dream Has Obstructed the Path to Peace; volunteered with Yossi Beilin; and ran in the primaries of the Labor Party, where she worked with Shimon Peres. In 2009, she was voted into the Knesset, where she served until that government fell in 2013. Having learned from Peres that “it’s not necessary to wait for official nominations to do the job,” she has become a prolific and fresh voice for peace and stability in the region, where her out-of-the-box solutions for intractable problems are steadily gaining traction. 

Wilf’s watershed moment happened in 2000 after PLO chairman Yasser Arafat refused prime minister Ehud Barak’s offer of a Palestinian state – an offer that was met with the violence of an intifada. Why would a Palestinian leader turn down a state, after repeatedly claiming that ending the “occupation” was the apex of his hopes and dreams? “I realized that for us, a two-state solution means one Jewish, and one Arab,” she explains. “But for Arafat and also today, the Palestinians mean one Arab state in the West Bank and Gaza, and the other in Israel, where all Palestinian refugees have the right of return, demographically eventually turning Israel into a Palestinian state, too.”

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