The Prime Minister's Office (PMO) National Public Diplomacy Directorate launched an international campaign to put 1,000 advertising billboards in major cities worldwide showing portraits of the three murdered Bibas family members, with a tagline "stand against evil," it was announced on Wednesday.
The campaign is being run in conjunction with the Israel Government Advertising Agency.
The National Public Diplomacy Directorate released a video on their official YouTube channel showing some of the billboards in New York's Times Square.
The campaign was launched with the approval of members of the Bibas family, the PMO clarified, and is designed to commemorate and emphasize the impact of the October 7 massacre by stressing the "inconceivable brutality of Hamas and the other terrorist organizations in Gaza."
Informational videos were circulated that showcased the abduction and murder of the members of the Bibas family, along with the billboards.
Millions have already seen the campaign of people, according to the PMO.
Major cities worldwide have shown the billboards
Some of the cities that have featured billboards include New York, Los Angeles, Washington, and Miami, as well as major European cities such as London and Berlin.
Yarden, Shiri, Ariel, and Kfir Bibas were taken hostage from their home by Gazan terrorists on October 7, 2023. Yarden was released alive as part of the hostage-ceasefire deal earlier this month, while the bodies of Shiri, Ariel, and Kfir were returned weeks later.
Shiri, Ariel and Kfir were buried together in one coffin at Tzohar cemetery in southern Israel on Wednesday.