Some 20,000 Tel Avivians have already signed up for Via Transportation Inc. ride sharing service, which launched approximately a month ago, according to a report by the Hebrew business publication Calcalist. 
The ride-sharing service, Bubble, is run by the Dan Bus Company. It offers its services from Sundays to Thursdays between 6 a.m. and 10 p.m. Users can order the shuttle from a Bubble smartphone application, and will then be requested to head to a nearby bus station – based on real-time traffic conditions and service demand – where they will be collected by a Bubble vehicle.
Bubble can be used throughout Tel Aviv and will soon service surrounding suburbs, as well. Fares are either NIS 15 ($4.13) during rush hours or NIS 12 ($3.3).
Senior citizens are eligible for a 50% discount.