Puppy Bowl returns for fur-rocious action, now with puppy cheerleaders
Adoption is the main goal of the event, which shines a spotlight on shelters and rescues. So far, all iterations of the Puppy Bowl have seen an 100% adoption rate for all participants.
Puppies tussle with a plush football at the "Puppy Bowl" in Phoenix, Arizona, January 29, 2015. Thursday's "players" in downtown Phoenix were all puppies - part of a drive by the Animal Planet television channel and the Arizona Humane Society to encourage adoptions ahead of the televised "Puppy Bowl(photo credit: DANIEL WALLIS/REUTERS)ByAARON REICHDespite the coronavirus pandemic forcing many events to be canceled, the world's favorite, heart-warming competition is paw-setive it will doggedly go on ahead.Taking place every year on Super Bowl Sunday, the 17th iteration of the Puppy Bowl will continue to air on Discovery+ on February 7 as planned, Animal Planet announced on Twitter.