Puppy Bowl returns for fur-rocious action, now with puppy cheerleaders

Adoption is the main goal of the event, which shines a spotlight on shelters and rescues. So far, all iterations of the Puppy Bowl have seen an 100% adoption rate for all participants.

Puppies tussle with a plush football at the "Puppy Bowl" in Phoenix, Arizona, January 29, 2015. Thursday's "players" in downtown Phoenix were all puppies - part of a drive by the Animal Planet television channel and the Arizona Humane Society to encourage adoptions ahead of the televised "Puppy Bowl

(photo credit: DANIEL WALLIS/REUTERS)

ByAARON REICH

JANUARY 10, 2021 04:35