Cellcom launches a new campaign starring presenter Ran Danker, featuring special guest actress Adi Havshush, winner of the latest season of "Dancing with the Stars."
As the pioneer of high-speed internet in Israel with speeds up to 5,000 Mbps, Cellcom holds the potential to connect over 2 million households, serving approximately 342,000 internet subscribers today.
In this new campaign, Cellcom offers a value proposition including a router, free for two months, across a range of speeds from 1,000 Mbps to 5,000 Mbps.
Focusing on Cellcom's prowess in the world of optical fibers, Adi Havshush joins Ran on a whirlwind tour of Israel's fastest fiber optic network. From riding a mountain train to dancing with soldiers, the shoot demanded imaginative choreography and unique, rapid maneuvers.
The advertisement, led by the advertising agency Glikman Shamir Samsonov, was directed by the esteemed advertising director Aviv Maaravi, who is behind memorable and beloved campaigns in Israel and collaborates with leading companies in Israel and worldwide. Choreography for the dance of Danker and Hovshush is by Michal Shai, the principal choreographer of "Dancing with the Stars" and "The Next Eurovision Star," with a variety of musicals, Eurovision performances, shows, and music videos by Israel's top singers.
To mark the campaign's launch and the beginning of 2024, Cellcom hosted a special event in collaboration with residents of Kibbutz Netiv HaAsara, with whom Cellcom maintains a long-term relationship, adapting to the evolving needs of the community. Ran Danker, the company's presenter, performed at the event, joined by local singer Tamar Markovich, leaving the audience captivated.
Dafna Agassi Bar, Cellcom's Marketing Vice President, expressed, "Cellcom is proud to continue leading in fiber optic speed, providing consumers with powerful internet and stable browsing. Cellcom's fastest fiber optic network in Israel allows every family to simultaneously enjoy a variety of uses, accompanied by an especially attractive value proposition."