After we got used to club cards that combine credit, a new player is coming to us - W, a credit card from the companies Golf, Sonol and Stymatsky.
Against the background of the increase in the cost of living, three leading companies in the Israeli economy joined together and established a credit project that focuses on the current and central expenses of households. Sonol, Golf Group and Steimatzky teamed up with the credit company Isracard, with the aim of building a strong card, which will give value from the first shekel and not just accumulate points. The reason, the credit market in Israel has until now mainly offered cards that grant membership in designated clubs, "cashback" cards and more. Despite their advantage, these cards often allow the accumulation of points in stores under the same chain or a low percentage of monthly accumulation.
Today, an average Israeli family spends around NIS 4,000 a month on food, about NIS 1,500 on bills to the various authorities (property tax, electricity, water, etc.), about NIS 600 on fuel, and that's even before potholes, restaurants, classes and more.
The new W card will offer, among other things, accumulation of household expenses up to NIS 1,500 per year, an average fuel discount of up to NIS 300 per year and other variable benefits. For example, when purchasing food, you will earn 2%. Even by paying standing orders to the authorities, you will accumulate the same percentage, so also if you fill up at one of the Sonol stations. Refuelers will also benefit from a discount of 33 cents per liter of 95 gasoline and a 7% discount at Sogood convenience stores.
In addition, when shopping at any of the 350 golf group stores (Golf&Co, Golf&Kids, Kitan, Polgat, Intima and Golf) and Stymatsky, you will earn 10% of the purchase amount. Also, at the joining stage you will receive a NIS 150 gift, a 20% birthday discount will be given at the Steimatzky Golf Clubs, 4 digital books as a gift per year, and more. Those who join will also enjoy the first six months without card fees, after which you will pay NIS 15.90.
CEO of the W Club, Tal Weissman: "We are introducing for the first time a credit card that is more than anything effective and aimed at the average Israeli household. After in-depth tests together with our partners, we understood what is important to every family in Israel and what it bears the bulk of its expenses. We took all of these and succeeded To bring to a new record of accumulation percentages in household expenses, which will be returned to families for what they buy all year long without forcing them to spend huge sums. These, together with our special benefits and the power of the brands and their wide national distribution, allow every Israeli family to take advantage of their shopping in a way smart and save more."