A colorful revolution at a low price: according to a new report in the Bloomberg news agency, the next generation of the Apple Watch SE, the discounted smart watch of the technology giant, is expected to be made of hard plastic - instead of aluminum. The move is intended to lower costs, and appeal to parents looking for a smart watch for their children. The switch to plastic fits well with Apple's new dedicated campaign and website, "Apple Watch For Your Kids", which encourages parents to purchase a smart watch for their children.
The new watch, with location tracking capabilities, physical activity tracking and dialing options for parents, can be a perfect gift for children. The use of plastic may significantly reduce the production cost of the watch, thus making it more attractive to the general public, and especially to parents looking for a quality smart watch for their children. Another advantage of using plastic is a wider variety of colors, similar to what Apple did in the past with the iPhone 5c.
Additionally, plastic will also better differentiate the SE model from the standard Apple Watch models, as the current SE is essentially an aluminum version of the Apple Watch, but without the newest features. The current dE models sell for $250, but the switch to plastic may allow Apple to offer the device at a lower price, to better compete with companies that offer smart watches at more affordable prices.