French immigrant’s app brings food transparency to Israeli shoppers

French immigrant Yaelle Ifrah created Kaspenu, an AI app empowering Israeli shoppers with food transparency to promote healthier, informed choices.

‘I WANT people to know what’s in their food – not just how much it costs, but how healthy, or harmful it is.’ Here, shoppers pick groceries at the Shufersal Deal supermarket in Katzrin, Golan Heights.

(photo credit: MICHAEL GILADI/FLASH90)

ByJOANIE MARGULIES

MAY 17, 2025 12:07

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