Israeli public diplomacy struggles to adapt to new social media landscape - opinion
Traditional media is losing its dominance, and the world is rapidly advancing into the age of social networks.
IT SEEMS that Foreign Minister Gideon Sa’ar understands the immense challenge, as public diplomacy today is not merely a budget line item but an entire system of thinking, creativity, and a deep understanding of the new rules of the international game, says the writer.(photo credit: YONATAN SINDEL/FLASH90)
