The term hasbara is not a word that can properly be translated to English. However, its approximate meaning would be "explaining."
In its context of use, hasbara essentially refers to Israeli public diplomacy, explaining Israel and Israel's actions in a way that puts the Jewish state in a positive light.
Hasbara is an important part of Israel's efforts to combat widespread delegitimization efforts against it, such as the BDS movement and the public diplomacy efforts of entities hostile to the Jewish state.
Behind the Bylines: David Brinn has been working at the Post for decades, and his career has seen him interview big names in music and help push Israel's "beyond the conflict" message off the ground.
The Inside Israeli Innovation Podcast with Eve Young: Season 2, Episode 26.
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"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."
When it comes to divisive elections abroad, if you’re identified as an Israel advocate, keeping your opinions to yourself is even more important.
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The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.
Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.
Those fighting for Israel’s international image cannot quit this uphill battle because they know that winning on the media battlefield is the key to winning on the military battlefield.