Georgia Senate runoff: Using predictive analytics and big data properly

Even though election modeling as it is currently practiced is broken, we remain firm believers in the overall power of big data and predictive analytics, when done properly.

Democratic US Senate candidates Jon Ossoff and Rev. Raphael Warnock look on as they appear together at a campaign rally ahead of US Senate runoff elections in Augusta, Georgia, US, January 4, 2021.

(photo credit: REUTERS/MIKE SEGAR)

ByDOV GREENBAUM, MARK GERSTEIN

JANUARY 6, 2021 15:10

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