A cooperation agreement was recently signed between Maccabi World Union, which runs the Maccabi Museum, and tech start-up Sighteer, to turn the historical exhibits in the museum into digital NFT souvenirs.
The project will run under an official and exclusive license called “Project Max," named after Max Nordau, the father of Maccabi sports.
The project will operate through an artificial intelligence platform, and its goal is to build awareness on the Internet and in the metaverse of the historical story of Jewish sports in the world, while promoting the values of equality in sports and the fight against antisemitism.
Sighteer will produce digital collectibles with artistic symbols in limited series of eleven copies per exhibit - one in gold, three in silver and one in bronze.
Amir Gissin, Deputy CEO of Maccabi World: "The goal of Project Max is to present the story of Jewish sports to Jewish audiences all over the world and to connect with new audiences, NFT fans and the younger Jewish generation through the common denominator of sports."
For additional information: https://www.sighteer.com/max