Israeli foodies indulge in Japanese magic

Viral hits and sporting frenzy: Taste the "New on the Shelf" treats

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

Yogurt, Feldman's Ice Cream

  (credit: Feldman Studio)
(credit: Feldman Studio)

The veteran ice cream company responds to the relentless buzz on social media, high demands, and empty shelves, bringing back by popular demand one of its flagship products.

This ice cream, based on a blend of creamy milk with live yogurt, containing 128 calories per unit, was previously launched as an efficient base solution for homemade shakes. The current trend, it seems, steers the wheels away from TikTok and sidelines, but the circumstances matter less here. This delightful concoction still maintains an ideal texture for indulgence, with a sweet-tangy taste that stands out on its own, and an overall feeling of satisfaction.

LittleMoons Mochi, Yango Deli

  (credit: Yango delly)
(credit: Yango delly)

The super-energetic delivery platform adds a sought-after brand of hot Japanese treat to its extensive world.

These Mochi balls, available here in various other versions, are manufactured in London, providing a user experience that fully meets the quality expectations from the kingdom. The soft dough envelope, made from rice flour, delicate (recommended to wait 5 minutes from the freezer for optimal texture), and the filling enhanced with excellent, creamy-silky ice cream, primarily not too sweet, in flavors of vanilla, pistachio and honey (sweet-bitter), passion fruit and mango (wonderful), dark chocolate and hazelnuts (our favorite), and blondie. Price: NIS 39.90 per pack of six.

Soups and Cookies, Carmela

  (credit: Carmella)
(credit: Carmella)

The local delivery empire brings you "Carmela's Cookies" and "CarmelaDish", two new categories under the mother brand.

This series of butter cookies is diverse and well-made - from chocolate chips to almond, from buttery croissants and almonds to "Eastern rings", including classic dipping options and chocolate or jam goodies. Price: NIS 34.90 per 250-gram box.

The second product is a vegan soup collection, based solely on natural ingredients, without added sugar, gluten, or preservatives. The series currently includes lentil soup, barley soup, tomato soup, bean soup, and potato soup, providing an efficient and excellent option for a warm meal - both logistically and economically (NIS 19.90 per 480ml box), as well as tasty.

Protein Snacks and Milk Chocolate, A. Atias

  (credit: A. Atias)
(credit: A. Atias)

The innovative food company expands its shelves with exciting collections of protein snacks and milk chocolate.

These are Atias Pro +, a quartet of snacks with a sporty orientation in flavors of coffee, butter cookies, hazelnuts and cocoa, as well as banana and cocoa beans. The snacks boast a green label and are suitable for vegans, with generous amounts of protein (18-20 grams), sugar coming from natural ingredients, and about 230-240 calories per 60-gram unit. The flavors balance sweetness with noticeable but not overwhelming sweetness, providing energy and cheering up dreary days - after exercise, next to coffee, and in any situation, really.

The milk chocolate collection, made in Israel, aligns with a wonderfully varied range of options - espresso, vanilla-cookies, caramelized hazelnuts (our favorite), roasted coconut, and pistachios - with a dramatic temptation risk with every opening, wherever it may be.

Yogurt with an airy texture, lactose-free yogurt, and enriched bagel with protein, Tnuva

  (credit: Tnuva)
(credit: Tnuva)

The local food giant expands its GO brand shelves (and refrigerators) with three new, intriguing products.

The first is a bagel enriched with protein and dietary fibers (and low in carbohydrates) from Meir Bagel, offering a relatively original option for discerning consumers. The snack comes in individual-couple packages of 50 grams (containing about 25 grams of protein) and in three flavors - plain bagel, sesame bagel, and spiced bagel - to be consumed after exercise, or at any other time, really. Price: NIS 10.90-13.90.

Simultaneously, the popular brand also offers two new versions of yogurt - one plain and neutral but lactose-free (25 grams of protein per cup, 2% fat, NIS 4.70-6.90), and the second with a frothy but light texture (20 grams of protein per cup, 1% fat, 128 calories, NIS 4.70-7.20) and in flavors of sweet vanilla or tangy berries.

Infusions, Wissotzky

  (credit: Yossi Mor)
(credit: Yossi Mor)

The local tea giant launches three new and indulgent infusions.

The move includes three new flavors - black tea with cardamom (strong, special, with a caffeine kick, at least psychologically), green tea with mango in a limited edition (excellent), and also a personal favorite in the form of a pecan-flavored indulgence - wintry and sweet, with a positive feeling of European vacation, especially after adding a light touch of milk. Price: NIS 14.90-24.90.