As of writing these lines, BBB counts twenty-nine restaurants across the country, with a dispersion that spans from north to south. It's the flagship brand of the group, but certainly not the only one, as over the years it has also acquired Moses (and then developed under it, simultaneously, Moses Shop), the slightly more fast-food burger chain, and the Mexican waterfalls with their tortilla orientation - and adding in the meantime BBB By The Way, its small and swift counterpart.
Together, and this is a rough yet entirely composed estimate, they form a triple-digit number of Israeli food points, with efficient and sharp segmentation of audiences and settlements, offering a pricing response to many hungry and entertainment experiences, and an impressive market dominance. The price of all this, apparently, is a missing embrace of the food buzz sown mostly within itself (and within Tel Aviv) (and within the center of Tel Aviv).
I think they'll survive. You know what, after my last visit there, I'm sure they'll survive.
A response to many hungry experiences. BBB
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It's almost needless to say that BBB isn't loud. Obviously, it doesn't seek to be, and it seems to be the last thing it's interested in offering. It's also, and I say this easily, the worst insult you could throw at it, thus also placing it in a great starting point. Low-key, take it from me, it's underrated, especially when it comes without too many top-down additions.
After this unimportant nonsense is cut, one can say what it is - professional, updated, cost-effective, with an energy threshold that from the side might seem sluggish, but in practice can operate several solar panels alone. There's no month without a lineup. No season and date without an answer. No Champions League final and Independence Day, Eurovision and International Avocado Day, without effort. Again, from this side, it might be perceived as excessive. In practice, it's healthy activity meant to serve and interest regular customers, and to attract everyone else. And it works.
The menu is extensive, but not extravagant. It navigates, making sure not to stray far from its strengths. It starts with Israeli classics (obviously, crispy cauliflower, NIS 37) and American ones (onion rings that are just divine, NIS 42), root salad for those who want to cleanse themselves, and hot wings for those who don't need any apologies, and also wings, a new dish of sautéed mushrooms and excellent chicken nuggets, coated with crispy rice pops and sesame.
From there, it continues to a trio of salads - Caesar or vegetables, but also "New York Brisket" landing on the plate with smoked and disintegrating meat (NIS 67) - and to the realm of tortillas and wraps, including a recently created corned beef sandwich and "Crust Chicken" sandwich, with a thick and skillfully fried slice, plenty of coleslaw, and smoked jalapeño aioli, well-built and disintegrating exactly when you want it to. That is, a second after the waiter was smart enough to bring a pile of napkins to the table.
The burgers take it from there - three sizes of beef burger mix, a lamb version, and no less than three "alternative" variations (Beyond, "Garden Burger" based on mushrooms and dreamy cheese, and "Nature Burger" with beets and quinoa) all of which can be upgraded and elevated with extras and indulgences.
The "specials" are meant to confuse you even more, with built-in options, some of which are quite corrupt and others undoubtedly corrupt. Here you'll find "Asado Chimichurri" and "Burger Beats," "Shimeji Burger" with mustard aioli and "Shame Burger" that pairs with a tenderloin patty, chimichurri, and the present French cheese.
"The Corrupt" (two patties with cheddar, gouda, smoked corned beef, and a fried egg, NIS 88 with extras) is the kind of dish that gets you into a booth of personal confessions. Just like in those movies about the priest in the empty church, you come out of it relieved of the weight of secrets, and ready to continue your life without difficult questions. With it, comes a combination of smash (double patties, fried onions, and all the sauce in town, NIS 88 with extras) that doesn't fall short of the best in the place. Soft when needed, kicking when needed more, and very, very tasty.
BBB makes sure to complement the experience with excellent chips, surprising cocktails in their blend and strength, and with a rewarding system of deals, happy hours, and tempting offers, including the very rare word "business-like" and the even rarer phenomenon of good service.
The last two elements - something decent for lunch breakers coming down from the office and a team that doesn't look at you condescendingly - you'll have a hard time finding in a million other places, who prefer that same cursed loudness. If you just want to eat well, however, expect a delightful buzz of surprise.