VICHY's anti-aging serum shows efficacy

VICHY brand launches B3 SERUM, a treatment serum for pigmentation and wrinkles that promises to reduce wrinkles and unify skin tone.

  (photo credit: PR)
(photo credit: PR)

The following article was published originally in June 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.

As age progresses and exposure to environmental factors such as pollution and UV rays increase, fine lines, dark spots, and uneven skin tone may appear.

The dermo-cosmetic brand VICHY expands its Liftactiv Specialist skincare series with the launch of a new serum addressing these challenges: the new LIFTACTIV SPECIALIST SERUM, designed to correct the appearance of dark spots, reduce wrinkles, and unify the facial skin tone.

B3 Serum features a hypoallergenic formula containing Vichy's volcanic water, which helps strengthen and soothe the skin.

This innovative serum combines active ingredients against pigmentation with a dual action: they inhibit the excessive production of melanin in the epidermis and gently exfoliate the skin to blur dark spots on the outer layer of the skin.

  (credit: PR)
(credit: PR)

Proven efficacy within 8 weeks

Liftactiv B3 Serum is hypoallergenic, fragrance-free, silicone-free, and alcohol-free, boasting powerful active ingredients: 5% niacinamide (vitamin B3), peeling complex, vitamin C, vitamin G, and peptides, which improve the skin's radiance, uniformity, and clarity.

According to the manufacturer, proven efficacy includes a reduction of pigmentation spots by 29-71%, fewer wrinkles within 8 weeks, and a 10% increase in skin uniformity within 8 weeks.

Instructions for use: Apply morning and evening on clean skin. The serum absorbs quickly. It is recommended to apply sunscreen before sun exposure. Suitable for all skin tones.

  (credit: PR)
(credit: PR)

Spring waters with therapeutic benefits


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The French skincare brand VICHY is the best-selling anti-aging brand in Europe. The brand offers groundbreaking solutions based on spring waters recognized for their therapeutic properties, essential for soothing and strengthening the skin against external aggressors.

Vichy's product formulas are based on active ingredients and extensive research, making it a brand recommended by 50,000 dermatologists worldwide, including in Israel.

Consumer price: NIS 229 for 30 ml. Available at private pharmacies across the country, Super-Pharm and BE chains, and various online commerce sites.