Beauty

A review of a treatment that strengthens the skin of the face and neck

At 63, Ronit decides it's time to refresh her facial texture. She undergoes treatment with the SOFWAVE device, an Israeli innovation that achieves noticeable changes in a single session.

By RONIT APPLEBAUM
06/03/2025

This is the active ingredient your hair is missing

Redefine offers therapeutic series for all hair types – keratin for repair, argan for nourishment, curly hair for curl definition, and a therapeutic series for a healthy scalp.

By SHEEE/WALLA!
05/03/2025

When the weather gets nicer, we'll have a rare jacket for the transitional season

This week, we added to our top picks a jacket perfect for the transitional season, and went crazy over the shower gel and body cream that left us with a divine feeling, no less.

By TANYA GARCIA/WALLA
05/03/2025

Brand news: Running on clouds and the color that’s no longer a trend

When a fashion brand partners with a luxury hotel, the mobility innovation that will win you over, flying with shoes, plumping lipsticks, a shaving gel with a new look, and much more.

By RONIT MATHIAS
02/03/2025

The shopping that will make you feel like a Disney princess

This week, we loved seven items that are a bit of everything: an edgy patent leather suit, lace garter tights, a playful yet comfortable bra, and more.

By TANYA GARCIA/WALLA
28/02/2025

Radiant skin like after the first rain: Here’s how to achieve it

It’s time to give our skin what it needs with skincare products rich in natural oils, plant extracts, and deep nourishment that will restore its softness and vitality.

By SHEEE/WALLA!
27/02/2025

Inspiring initiative brings beauty to women in the north

For International Women’s Day: Hundreds of women in the North, including survivors and evacuees, will receive beauty treatments and care products through a special initiative.

By MEITAL SHARABI/MAARIV
26/02/2025

Delta marks its next target: 20 Bath & Body Works stores in Germany

The Israeli company has secured the exclusive franchise to open Bath & Body Works stores in five European countries, starting with an online store and 20 locations in Germany.

By MEITAL SHARABI/MAARIV
26/02/2025

Girls, no need to rush to Sephora: The big news for beauty lovers

Until now, the Factory 54 Group has brought over 150 international fashion brands to Israel. Now the group is set to expand into the beauty category, with 12 stores planned nationwide.

By TANYA GARCIA/WALLA
20/02/2025

Afraid of the tsunami? Now is the time to eat, cuddle, love, and care

Strengthening serums, rich creams, and nourishing lip balms—here’s everything you need to know to get through winter with well-cared-for, glowing skin.

By SHEEE/WALLA!
17/02/2025
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