West Nile fever, which emerged in recent weeks, continues to spread, with over 100 patients diagnosed with the disease caused by mosquito bites. According to hospital reports, dozens are currently hospitalized, some in serious condition.
The Touch and Novo brands, accustomed to a seasonal rise in demand for mosquito and pest protection products during the summer, are now experiencing a steep surge of hundreds of percent in demand. This has prompted Shaneev Sasatek, the manufacturer for both brands' body and household products, to reassess inventory and ramp up production to meet the increased demand from various retail networks and consumers.
This significant increase in demand, about 170%, is directly linked to the West Nile fever outbreak. The Touch and Novo brands specialize in a wide range of products for home and environment protection, offering solutions for mosquito deterrence in yards, balconies, and direct body protection.
Meni Hazan, Business Development Manager at Shaneev Sasatek, commented: "Weather conditions and high temperatures provide an ideal breeding ground for mosquitoes and pests. During the summer months, there's an increased demand for solutions to handle this issue, especially this year with the West Nile fever outbreak. As a company, we are witnessing record demand and are enhancing production lines in our factories to keep up with the sharp rise in demand and to fulfill public needs so we can all get through the summer safely."
Among the highly demanded products are:
- Anti-Tush Roll-On: Mosquito repellent roll-on protecting the skin from bites. Quantity: 70 ml, Price: NIS 14.90
- Novo Anti-Tush Roll-On for Children and Babies: Quantity: 50 ml, Price: NIS 14.90
- Ditush: Immediate mosquito and flying insect killer spray, approved by the Ministry of Environmental Protection. Available in two sizes, 300 ml / 630 ml, Price: NIS 13.90 / NIS 15.90
- Ditaken: Immediate insect, ant, and crawling pest killer spray, approved by the Ministry of Environmental Protection. Quantity: 300 ml, Price: NIS 13.90