There is one fashion brand that refuses to submit to global market trends and instead creates its own trend. He stars in all social networks, conquers the hearts of celebrities and public opinion makers, and now - maybe on his way to us. Get to know the fascinating story behind the British brand that is driving the world crazy, and the reasons why you should get to know it - and quickly.

Kurt Geiger: the brand everyone wants now

If you haven't heard of Kurt Geiger yet, now is the time to listen. What started as a small British shoe brand in 1963 has become an industry-shaking fashion empire. how? With a simple but ingenious concept: Luxury at a sane price.

In a world where super brands price themselves out of reach for most people, Kurt Geiger offers a refreshing alternative: bold, colorful and instantly recognizable designs - at prices that don't require a mortgage. And it works, and how.

Numbers that speak for themselves

In the past year, when many in the industry complained of a slowdown, Kurt Geiger celebrated. According to WWD magazine, the brand's sales jumped to $466 million - a 10% increase compared to last year. the profits? grew by 34% and reached more than 50 million dollars. 

Neil Clifford, the CEO, explained to Women's Wear Daily magazine the magic: "We just stand out in the crowd. Our designs are fun, colorful and instantly recognizable. We combined that with our British DNA and an amazing price offer - and suddenly we have a recipe for conquering the world."

Superstar and global expansion

And when you are on a wave of success, what do you do? They bring in a superstar. Kurt Geiger announced a collaboration with Emily Ratajkowski, the model and actress who is conquering Hollywood. She will lead the Fall 2024 campaign, which includes the new "Chelsea" collection - a tribute to the vibrant neighborhood in London.

But it doesn't end here. The brand reports meteoric growth in the US - a 104% increase in sales in the last five months. The plan? Opening 50 stores across the US in the near future.

And what about us?

With all this success, the obvious question is - when will we see Kurt Geiger in Israel? Will we also get to show off the bags and shoes that star on social networks? 

In the meantime, we can only dream of the moment when we will walk the streets of Tel Aviv with a Kurt Geiger bag in hand. But if history teaches us anything, it's that global trends always come to us in the end. The only question is when - and who will be the first to bring them.

So keep your eyes open, follow the social networks, and be prepared. Because when Kurt Geiger arrives in Israel - and we're sure it will happen - you'll want to be the first to know.