Shoval Azur

Shoval Azur is the fashion editor and social media manager for The Jerusalem Post's Hebrew-language sister publication Maariv.


 Super-Pharm Big Glilot - Korean Department

The Korean revolution: The brands that conquered TikTok are landing in Israel

ZARA Big Fashion Glilot

ZARA opens Israel's largest store: A first look at BIG FASHION Glilot

 BUBL - Eco-friendly powder sachets for neutralizing bacteria, odors, and noise in bathrooms

An Israeli invention that transformed bathrooms and conquered Amazon


AllSaints enters the fragrance world: Launches a luxury collection in Israel

Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.

 AllSaints

Fragrance of mystery: A new perfume blends sweet cherry and powerful incense

FRAGRANCE DU BOIS launches Sirène, KLENÔR presents a blue-and-white hair care series, Bissli in a limited edition with secret flavors, and a new vegan sorbet from Ben & Jerry's.

 FRAGRANCE DU BOIS' Sirène

Trend alert: The American brand redefining luxury and sustainability in Israel

COACH lands in Israel with leather bags and shoes at competitive prices, proving that luxury can also be sustainable. Every purchase supports the community through a unique giving model.

 COACH

How to turn a dull bag into the hottest accessory? The trend taking over fashion

From keys to charms: The latest bag trend is taking over with mushrooms, flowers, and robots. Here's how to style it right.

 A charm for a Marc Jacobs bag

Japandi: The design trend that will transform your home and Your Life

When Japan meets Scandinavia, the result is a serene, minimalist design perfect for your home. Discover the trend that’s taken Instagram by storm and evolved into a holistic lifestyle philosophy.

 Studio Enso

We found the perfect sweater worn by Shiri Maimon

The star appeared on The Next Star for Eurovision in a stunning knit from Ronen Chen's limited collection. Here's everything you need to know about the coveted look.

 Shiri Maimon

Trending eyewear styles: What influencers will be wearing next

From the prestigious HENRY JULLIEN to the iconic MOSCOT, this season’s eyewear is turning frames into fashion statements.

 MASUNAGA

Goodbye, crazy hair: Your ultimate guide to fighting static electricity

From the science behind flyaway strands to Dyson’s latest solutions—everything you need to know about winter’s most annoying hair issue, plus the technology that can save your look.

 Dyson Supersonic Nural

The legendary Italian beauty brand lands in Israel

Dolce & Gabbana's iconic makeup collection debuts in stores nationwide.

 Dolce & Gabbana

Kendall Jenner reveals the winter accessory that will upgrade any look

Supermodel Kendall Jenner leads CALZEDONIA's new tights campaign, showcasing a trend that can elevate any outfit: from natural-toned leather tights to bold, colorful options.

 CALZEDONIA X Kendall Jenner