New food products hit store shelves

Discover the latest food products arriving in stores, from vegan shawarma to cancer awareness chocolates, tropical sorbets, and kitchen staples with a twist.

By YANIV GRANOT/WALLA!
Shopping for food (photo credit: INGIMAGE)
Shopping for food
(photo credit: INGIMAGE)

Redefine Meat’s Vegan Shawarma

Redefine Meat’s Vegan Shawarma (credit: NIMROD SAUNDERS)Enlrage image
Redefine Meat’s Vegan Shawarma (credit: NIMROD SAUNDERS)
The active food-tech company Redefine Meat rides the wave of World Vegan Day with a new shawarma offering made without animal ingredients. This latest addition to Redefine Meat’s lineup is based on what the company calls “new meat,” utilizing Israeli innovation and a local passion for the dish to create a tasty shawarma, pre-shredded and ready to heat. The texture and flavor closely mimic traditional shawarma, striking the right balance between juiciness and crispiness, perfect for filling a pita, topping a salad, or enjoying solo with a fork.

Elite’s Pink Pesek Zman

Pink Pesek Zman (credit: Strauss Studio)Enlrage image
Pink Pesek Zman (credit: Strauss Studio)
Capitalizing on the calendar, Elite’s popular chocolate brand raises awareness for early detection of breast cancer. The campaign includes a special-edition pink Pesek Zman in partnership with the organization “One in Nine.” Each bar carries a Pesek Zman branding and a QR code leading to an appointment scheduling page for breast exams. Part of the proceeds will go toward supporting the organization, with the snack appearing at related events and conferences.

Ben & Jerry’s Sorbet

Ben & Jerry’s Sorbet (credit: Ben & Jerry's )Enlrage image
Ben & Jerry’s Sorbet (credit: Ben & Jerry's )
The Israeli branch of ice cream giant Ben & Jerry’s refreshes freezers with an intriguing launch. The release includes two pint-sized, vegan, gluten-free sorbets priced at NIS 24.90: Piña Colada and Passion Fruit. The Piña Colada flavor, rich with creamy coconut and pineapple chunks, transports you straight to a tropical setting, while the passion fruit sorbet combines tart passion fruit and mixed berries, offering a gentle sweetness that works well as a smoothie base.

Kinder’s Minions Edition

Kinder’s Minions Edition (credit: FERRERO)Enlrage image
Kinder’s Minions Edition (credit: FERRERO)
Ferrero’s mega-brand Kinder rides the wave of the latest Minions movie, releasing a line of themed eggs. The Minions edition includes chocolate eggs with toys inspired by the popular film franchise and is available in single or triple packs. Once the chocolate is gone, fans can scan the toys with the free Applaydu app, continuing the interaction virtually.

Master Chef Thin Rice Noodles

Master Chef Thin Rice Noodles (credit: Master Chef)Enlrage image
Master Chef Thin Rice Noodles (credit: Master Chef)
The active food brand Master Chef adds a vegan-Asian touch to its catalog with thin rice noodles made from 89% white rice and water only. These “noodle balls” (300 grams, NIS 9.90) are ideal for stir-fries, salads, spring rolls, and even non-Asian soups for an authentic winter experience.

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Skinny Pasta’s Teriyaki and Soy Sauces

Skinny Pasta’s Teriyaki and Soy Sauces (credit: Skinny Pasta)Enlrage image
Skinny Pasta’s Teriyaki and Soy Sauces (credit: Skinny Pasta)
Accompanying the noodles, Skinny Pasta brings two classic sauces from China—teriyaki and soy—without added sugar or gluten, in 340 mL bottles. Recognized locally for years, these sauces are versatile enough for everything from stir-fries to marinades, making them ideal finishing touches. Skinny Pasta highlights the teriyaki’s exclusive formula, achieving a smooth texture and a delicate sweet-salty balance.


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food
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Ice cream
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