Redefining the haircare market: The Israeli brand challenging high prices

As professional hair product prices rise, Redefine launches 40 innovative items for NIS 19.90–49.90. Is a market revolution coming?

Redefine

Redefine

(photo credit: lee agmon)

BySHOVAL AZOR/MAARIV ONLINE

MARCH 8, 2025 06:05

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