H&O continues its momentum of renewal and expansion and this week opened a flagship branch at Azrieli Mall Jerusalem, with an estimated investment of NIS 4 million. This is the chain’s second store in Jerusalem, joining the Talpiot branch in the city.

The new branch spans approximately 1,000 square meters and is designed with an innovative concept that offers a shopping experience aligned with the new standards led by the chain. The store brings together top fashion, sports, underwear, and home textile brands from a variety of international labels under one roof.

The branch will operate as a one-stop shop for the whole family, offering accessible prices and a wide range of specialized departments: Women’s fashion, men’s fashion, children’s fashion, footwear, sports, underwear, homewear, home textiles, and a dedicated department for soldiers and enlistees that honors  the Defense Ministry stars.

As a home of brands, the chain offers many fashion labels including Levi's, Tagwoman, Nautica, Wrangler, Redback, Columbia, and Blundstone, alongside leading international sports brands such as Adidas, On Cloud, Under Armour, Brooks, New Balance, HOKA, and Nike.

In addition, the chain features popular underwear brands such as Delta, Femina, Triumph, Lee Cooper, and more, alongside its private labels with a vast variety, high quality, and attractive prices.

H&O branch at Azrieli Mall Jerusalem (credit: ARNON BOSSANI)
H&O branch at Azrieli Mall Jerusalem (credit: ARNON BOSSANI)
Yossi Malka, CEO of the H&O Group, said: “H&O is undergoing a rapid process of renewal and professionalization at all levels – from the product to the shopping experience. We place the customer at the center, with a huge variety of quality brands for the whole family, alongside our private labels, while maintaining values of quality, trendiness, and accessibility. The new store is upgraded and embodies the new spirit of H&O. We will continue to innovate and be a central part of the retail competition, with a customer club of over 500,000 members who enjoy significant discounts on every purchase. In addition, we operate a credit club in collaboration with CAL that provides customers with VAT-free shopping on all company products.”

Malka emphasized: “At a time when the economic burden on every family in Israel is great, we enable our customers to enjoy excellent prices and significant discounts. The opening of the new branch in Jerusalem marks another milestone in realizing the chain’s vision – to make trendy, high-quality, and affordable fashion accessible to every household in Israel.”

Tzvika Rosenthal, CEO of Azrieli Mall Jerusalem, said: “We are proud and excited about the opening of H&O’s flagship branch, which adds to the perfect mix of brands. Azrieli Mall Jerusalem, the number one mall in Israel, continues to renew itself constantly and offers visitors a broad and diverse mix of the most desirable brands.”

The H&O Group belongs to the Taabura Group, owned by the Livnat family, and operates three retail chains: the H&O chain with 29 branches, the Carter’s chain with 72 branches, and the RESERVED chain with 6 branches and currently undergoing major expansion.