fashion

Some might say it’s superficial, but no one buys a serum because they lack vitamin C. We buy little promises to upgrade our mood. A swipe of fantasy, a texture of hope.

Skechers launched the Electrum collection in Israel. A series of Israeli footballers became ambassadors, like the Bayern Munich star.

Recycled fashion, the scent that breaks the wind, a Mexican vibe in Israel, masculine fragrances, towels that bring the hotel feel home, a spice that will upgrade your life, and more.

Some treasures we especially loved made their way into our virtual shopping cart this week. These are the 7 items we loved this week.

The hottest sneakers on the market right now are taking center stage in a fashion shoot that moves between luxury brands and street style.

Liz Martinez’s 2026 collection – Endless Voyage – crosses borders, cultures, and continents, bringing with it a new, powerful, and feminine interpretation of the bridal gown world.

ARGANIA Group expands from beauty into fashion, acquiring a 33-branch chain. The deal closes May 1, as the company behind top beauty brands takes over a fashion label for women and youth.

For over two decades, the Swedish fashion brand H&M has been celebrating collaborations with top designers, thus creating capsule collections at reasonable prices with a unique touch of luxury.

Caring for the scalp, getting perfumed and enjoying, sending greetings and donating, getting ready for Independence Day, and many more new products to discover.

With surprising combinations of fabrics, hand-crafted 3D appliqués, and a lot of refined luxury, Maayan Malka manages to turn every dream into reality.