Fashion

The chain will offer branded items with Smurfs designs, including children's and baby clothes, T-shirts, and pajamas for adults, with prices ranging from NIS 20 to NIS 100 per item.

The luxury brand JACK KUBA launches the sports collection for summer 25, including shaping sweat-wicking sports leggings and sports bras up to cup H. And how much will it cost?

Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.

Golbary launches its first collaboration with top designer Dror Kontento. The black-and-white collection offers couture styles at accessible prices, with evening dresses starting at NIS 449

The world’s leading eyewear brand is launching a kids’ collection in collaboration with Disney – featuring characters from Lilo & Stitch, Toy Story, and Zootopia on the glasses.

This year, sailing and yachting inspire the standout nautical style trend, blending practicality with elegance - the perfect combination for the season’s look and exactly what we need right now.

The top 7 picks: It wasn't easy this week to put together our shopping list – mainly because we genuinely want everything.

We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.

Egged Group and the Story chain have teamed up for a nostalgic collaboration, with a retro vibe that can definitely serve as a collector’s item.

After a two-year break, Tel Aviv Fashion Week returns from October 26–30, 2025, with 28 runway shows featuring Israeli designers: Vivi Bellaish, Alon Livne, Alembika, and others.

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.