Advanced sun collection and revolutionary rose serum this week

The skincare brand SABON launches a powerful moisturizing serum with a rose scent — "The Rose Intense Rehydrating Serum" — containing 99% natural ingredients. The serum offers an innovative formula with micro-beads containing pigments that blend with the skin, along with natural hyaluronic acid, aloe vera, minerals from the Dead Sea, and Damascus rose flower water. The lightweight essence absorbs quickly, provides intense hydration, and leaves the skin refreshed and 76% more radiant half an hour after use. The serum addresses dry skin and promises visibly radiant results.

Recommended price: NIS 289.

SABON powerful moisturizing serum (credit: RONEN MANGAN)

Johnson’s Baby launches a new wash "No More Tears 2-in-1 Bath & Wash" in a 750 ml volume, combining gentle cleansing with a bubbly bath experience for little ones. The product contains the ®No More Tears formula, gentle to the eyes like pure water, hypoallergenic and dermatologically tested. The wash cleanses delicate skin without drying it, is free from parabens, sulfates, phthalates, and dyes, and is suitable for the soft, developing skin of babies.

Recommended price: NIS 24.90.

The American sun protection brand Sun Bum lands at James Richardson Duty Free. The brand, created by surfing enthusiasts from California and Florida, offers sun protection products made solely from natural ingredients, hypoallergenic, vegan, and eco-friendly. The products feature a unique banana-vanilla scent, absorb quickly, and are non-greasy on the skin. The range includes hair, skin, and lip products, including a 3-in-1 hair conditioner and a tinted facial sunscreen that gives skin a warm, glowing tan.

Recommended price: $19.9–23.

Sun Bum new 3+1 conditioner at Duty Free (credit: PR)

Lierac Paris launches a new sun collection for summer 2025 — a perfect combination of advanced science and luxurious skincare. The collection includes five new products with innovative formulas based on natural ingredients and eco-friendly packaging: A velvety SPF50 facial sunscreen with anti-aging and choice of tinted or untinted versions; an anti-aging self-tanning serum providing a natural tan shade within 4 hours; a body self-tanning lotion with 97% natural ingredients; a soothing after-sun gel with red algae extracts; and a sensual body oil SPF50 protecting against UV and blue light.

Recommended price: NIS 160–220.

Lierac Paris new sun collection (credit: PR abroad)

Laline launches the new MINERAL facial care series for spring — a 100% vegan line based on treasures from the sea. At the core of the series is the unique AquaBlend complex combining golden algae for deep nourishment, Dunaliella salina extract for hydration and radiance, and Dead Sea water for purification and maintaining skin softness. The series includes 7 facial products: Facial oil with plant oils and anti-aging agents, face serum with argan and hyaluronic acid, daily face cream, soothing night mask, deep-cleansing mud mask, gentle peeling soap, and a luxurious 24-karat gold face mask. The products are characterized by a marine scent of musk and bergamot with a touch of cedarwood.

Recommended price: NIS 59.90–129.90.

Laline MINERAL — new facial care series (credit: IDAN MALKA)

Dr. Fischer launches under the EFFECTIVE CARE brand a new facial wash for combination to oily skin for deep cleansing and pore purification. The wash contains salicylic acid and AHA with a unique formula featuring triple active action, helping with deep yet gentle cleansing, pore purification, and giving a clean and fresh feeling. The product treats and prevents blackheads, removes dead skin cells, absorbs excess oil, and renews the skin’s appearance. The wash is non-comedogenic, clinically tested, oil-free, 100% soap-free, and comes in a convenient 245 ml pump bottle.

Recommended price: NIS 27.30.

Dr. Fischer facial wash (credit: Yael Han)

The Israeli lifestyle brand TAKEANAP launches the luxury towel collection "Quality 700" — a premium towel series made of 100% combed Egyptian cotton with a dense weight of 700 g/m². The towels are produced with the innovative Zero Twisted technology creating a velvety touch and absorption capacity up to three times higher than a regular towel, drying quickly and maintaining texture after hundreds of washes. The collection features a minimalist design and is available in six calm monochromatic shades in four different sizes.

Recommended price: NIS 39–289.

TAKEANAP premium towel collection (credit: Tali Levitin)

L’Oréal Paris launches an innovative and powerful serum for age spot correction — the "Three Peptides Serum" joining the Revitalift Laser series. The serum contains three types of active peptides, hyaluronic acid, and vitamin C working synergistically to stimulate natural collagen production, strengthen skin structure, and improve its appearance from the first week. The unique formula helps reduce the appearance of fine lines, improve skin firmness, and create radiant, glowing skin with a more even tone.

Recommended price: NIS 110.

L’Oréal Paris peptide serum (credit: PR)

The health snack brand FREE by Shestovitch expands the Crunch series and launches two new flavored health bars: Crunchy peanut and almond bar with salted caramel and dark chocolate flavor (172 calories per bar), and crunchy peanut and almond bar with cranberries and dark chocolate (168 calories per bar). The bars are made from natural ingredients only, with no added sugar and gluten-free. Each pack contains 4 bars.

Crunchy peanut and almond snack bar (credit: PR)

Recommended price: NIS 17.90.

The French dermo-cosmetic brand Vichy launches an innovative night cream for pigmentation treatment — "PIGMENT SPECIALIST B3 LIFTACTIV." The cream contains a formula combining two powerful active ingredients: Niacinamide to reduce dark spots and retinol to promote skin cell renewal and stimulate new cell production. The cream works most effectively during the night, reduces dark spots, renews the skin, and helps achieve an even and radiant skin tone.