'The Galilee and the Negev are the right answers,' - Dr. Esther Luzzatto
Dr. Esther Luzzatto estimated that the move to the Negev would result in an investment of NIS 60 billion in the development and create 50,000 jobs.
Dr. Esther (Eti) Luzzatto, CEO of The Luzzatto Group, with competition winner, founder of Elvy.Ai Or Harel. (photo credit: MARC ISRAEL SELLEM)