cosmetics

Alma Israel is proud to launch Alma Harmony. The new multifunctional platform brings significant technological upgrades and introduces a new generation of customized solutions.

Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.

Winter brings challenges like dryness and irritation. Here are top skincare products—from advanced serums to rich creams—that protect and hydrate your skin during the cold season.

The following products were ranked by their shade options, application, and overall appearance.

Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.

French cosmetics brand L'Occitane reopens its Ramat Aviv Mall store with a Provence-inspired design, modern elements, and an advanced skin analysis service, investing NIS 600,000 in the upgrade.

APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.

Did unbalanced eating, irregular sleep, and disrupted routines during the holidays leave your skin tired? Here are simple tips to restore your skin's glow—without leaving home.

Skin care expert Keren Bartov reveals: It's not just the sun causing pigmentation. Everyday habits like the soap you use and your cleaning routine could leave permanent marks on your skin.

Pigmentation on the skin intensifies due to various factors, yet it’s also a natural part of the skin's renewal process. So, what can be done to reduce it?