Issamar Ginzberg

This week, we’ll talk about a topic that no self-respecting human being should ever know about: the art of shoplifting without getting caught.

Whether business expert or celebrity style, an expert status, greatly lowers the barriers to obtaining new clients.

The reason why Maslow’s Hierarchy of Needs is relevant to a business model is because it helps us understand the basic underpinnings of our motivations and what makes us do what we do.

Most businesses fail to understand just how important well-written copy is.

TIPS FOR ENTREPRENEURS

The world is very much the same as when you grew up, but the major change is the speed at which everything happens.

Our brains don’t get better with age or more information.

My hypothesis is that the brain likes to think more expensive is better, but the brain also justifies the right to complain more when you pay more.

You remember facts and concepts via stories much more powerfully and for a longer time than if you had to remember just the dry facts alone.

SEO, as it’s called for short, is a very important component for any business that gets business via Internet searches.