Joanna Landau

Joanna Landau is the founder of Vibe Israel, which aims to change the way Israel is perceived in global public opinion. Vibe Israel's flagship project offers weeklong trips to Israel to online opinion leaders, generating third party endorsement of Israel's competitive advantages to millions of people worldwide. She is a governor of Tel Aviv University, a member of the International Education Committee of Taglit-Birthright, and a board member of the Brand Israel Group in New York. In 2013 she was voted by Forbes Israel as one of ten powerful women in Israel to look out for, and in 2015 she was shortlisted for the Rappaport Prize for a Change Making Woman. She lives in Tel-Aviv with her husband and three children.

 Online terrorism, illustrative

Social media is creating a new generation of Hitler Youth - opinion

 THE WRITER presents chef Assaf Granit with the Branding Israel Award in 2020.

Why I chose Israel, and will continue to choose Israel - opinion

Jerusalem Day

How much longer will Israel stay a happy country? - opinion


Codenhagen Challenge: How Denmark cracked the talent code

So far, these applications have led to a job match that will contribute to Denmark’s GDP with between 5.5 million euros and 16.8 million.

 The iconic neon lights over the lakes in Copenhagen.

Israel's support of LGBTQ+ is crucial for its reputation - opinion

Tel Aviv’s Pride Parade tells and celebrates a story of Israel that not enough people know about - a story crucial for Israel’s global reputation.

 THE TEL AVIV Pride Parade takes place, earlier this month

California Soul: When commercial brands embrace their place

Apple recognizes how the place you come from, as a company, so deeply affects who you are and what you’re about.

FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019

Israel's battle of the narrative on social media - opinion

What to do when your country is in crisis on social media

Today’s youths prefer to share their feelings and emotions through texts and online, in social media, in chat platforms while gaming and in other similar settings

The art of advertising a country

I thought I’d write about how commercial brands take advantage of the unique selling proposition of their country to benefit their brand.

The Eurovision Coca-Cola Gold Special/Limited Edition, Tel Aviv 2019

COVID-19 has changed the brand of travel destinations

It’s hard to change a reputation developed over decades, let alone centuries. But that’s exactly what some nations are doing now as the world gauges their response to the COVID-19 pandemic.

Prime Minister Benjamin Netanyahu and Health Minister Yuli Edelstein pose for a photograph with Janet Lavi-Azulay, 34, the 5 millionth Israeli to get the Pfize vaccine, in Tel Aviv on March 8

Fighting BDS: Keep calm and get creative

The BDS Movement represents a significant challenge for Israel and should be handled with care. And proportionality.

Orange logo covered with Israeli flag

Israel gets in touch with its feminine side

A brief review of research from around the world about how we’re perceived discloses an entirely different understanding of our complex and vibrant society.

jewish women 370