Local brands shake up Israeli food market

From artisanal sausages to exotic sauces, a culinary revolution unfolds with innovative local products debuting across Israel's shelves.

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

Curry Wurst, Redefine, and Carmella Packages

The local food-tech company adds flavor to the meat (and meat substitute) market and launches its home version of bratwurst sausages.

The sausages, already running across Europe and shining in several local eateries, were developed with German food experts, providing a characteristic taste of their origin (Bavaria, not the current location), a surprising texture at their first bite, and an overall feeling of another victory on the way.

They are now marketed in a family package of five units (NIS 37.90 per package of 338 grams), and they also enjoy an excellent collaboration with Carmella, resulting in a Curry Wurst package (NIS 169), including sausages, potatoes, German beer, and everything needed to create curry sauce.

  (credit: Carmella)
(credit: Carmella)

Spicy Sauces, Amazon

The South American sauce brand lands in Israel with a necessary kick and is required on slightly stable shelves.

The first shipment includes five types of sauces with different levels of spiciness, all made in Colombia, boasting the fertile soil near the Amazon River, which provides quite famous peppers.

You can find here a "Red" sauce, spicy with Tabasco pepper, a "Green" sauce with green Tabasco pepper (raising the intensity slightly), a chipotle sauce delicate in its spiciness and very successful as a seasoning, an habanero sauce defined by the company as very spicy (requiring only a few drops), and also a "Ghost" sauce with ghost pepper, for the brave among us. Price: NIS 12.9 per 155 ml bottle (except for the Ghost, which comes in 90 ml).

  (credit: AMAZON)
(credit: AMAZON)

Flat Bagels Coated with Chocolate and Caramel, Osam

One of the dominant snacks in the Israeli market jumps into a pool waiting for it for a long time and launches a salty-sweet edition.

These are two versions of flat bagels coated with chocolate and caramel flavors, set to stay here permanently and not to bother with limited editions and the like. The base still works well with its familiar crispness, the coatings are naturally sweet (could be slightly less sweet), and the combination with salt succeeds in directing the palate, whether as a snack, a treat, or for no reason at all.

  (credit: OSEM STUDIO)
(credit: OSEM STUDIO)

Iced Tea, Dilmah

The excellent Sri Lankan tea brand arrives in Israel with the help of Jafora and expands the shelves a bit too sleepy.

The shipment includes, for now, iced black and green teas in peach, lemon-louisa, and ginger-lemon-honey flavors.


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Dilmah Ceylon Tea, known to Eastern travelers and beyond, has been producing tea blends from fresh tea leaves since 1985 and has become a business and social powerhouse over time.

Its relatively new iced tea line, about three years old, now also expands here, with personal (350 ml) and family (1 liter) bottles, featuring familiar flavors with a small touch that makes the story more interesting and the taste more appealing.

  (credit: Jafora Studio)
(credit: Jafora Studio)

Oatmeal Drink with Vanilla Flavor, Alternative

The popular milk substitute from Tnuva expands the shelves and launches an oatmeal drink with vanilla flavor.

The drink, in a limited edition, is marketed in a 1-liter box under the brand's Barista series, joining the classic flavor, hazelnut, and Irish cream that made a happy comeback last winter.

The taste itself is good, not too sweet, and provides a pleasant creaminess alongside significant indulgence, perfect for the current winter cravings. Price: NIS 6.95-15.60.

  (credit: Alternative)
(credit: Alternative)

Tomato Paste, Ta'am Hateva

The excellent Strauss brand expands the shelves in the most natural way possible and launches pasta and tomato paste for cooking.

The product, part of the "Taste of Nature in a Box" series, comes in triangular packaging of 200 grams each, aiming to neutralize any kitchen mess, prevent waste, and preserve functionality and freshness.

The paste itself is good, with a smooth texture and 100% tomatoes, without added sugar or preservatives. In other words, a classic for starting stews, pasta sauces, shakshuka, soup, and almost anything in the kitchen, really.

  (credit: Strauss Studio)
(credit: Strauss Studio)