To celebrate Shavuot, fashion house Golbary is launching a table design campaign starring television host and brand ambassador Ilanit Levy. Joining her are a carefully selected group of leading food influencers: Tamara Aharoni, Keren Agam, Miri Cohen, and Yonit Zuckerman.
The campaign, with an estimated investment of NIS 700,000, will run under the slogan: "SERVED WITH STYLE." It includes a digital advertising campaign, in-store promotions, and digital conference platforms on Golbary's Instagram, Facebook, and TikTok.
The new campaign will showcase a festive Shavuot table with various design options. Each influencer will create her own special dish for the holiday. Additionally, each participant will be dressed in a particularly festive white outfit chosen from Golbary's Summer 2024 collection.
As part of the campaign, Golbary will compile all the table design options and recipes presented by the influencers, allowing consumers to use these recipes for the holiday.
Orly Franco Golbary, Golbary's VP of Marketing, said: "As a leading fashion house, we are always looking for new sources of inspiration. In the past, we found our inspirations through collaborations with artists, musicians, and top fashion designers. This time, we connected with strong women in the design and culinary fields. It's known that Israeli women love fashion, design, and food, so we decided to combine these passions and create a surprising, useful, interesting, and content-rich Shavuot campaign."
Golbary Fashion House is owned by David, Moshe, and Yaakov Golbary and has about 80 branches nationwide.