Rami Levy is launching a new campaign that offers prizes like flight tickets, 50-inch televisions, and more, with a nostalgic twist featuring the Smurfs. Customers visiting Rami Levy stores will find Smurf-branded displays, including disposable cup sleeves featuring the beloved characters. Hidden among some of these sleeves are prize-winning cups, which can award the lucky finder with a pair of tickets for an international flight, a 50-inch TV, or a "Full Gift Card" redeemable at Rami Levy.
The campaign will be promoted through a series of ads featuring popular online personalities like Idan Indigo, Dylan, the Eliyahu family, Mr. Shibolet, and Idan De Cohen, all of whom have shown great interest in the event.
In other news, the chain recently launched a skincare line in collaboration with singer Agam Buhbut, demonstrating its commitment to innovation.
A spokesperson for Rami Levy stated: “Rami Levy continues to uphold its strongest brand asset—the highest value offering at the lowest price in the country. The chain will keep leading in innovation, both in-store and online, with an exclusive product range and campaigns that benefit consumers alike.”