branding

branding

After 40 years: The veteran company launches a new logo

Ofek Aerial Photography, Israel's leading aerial mapping company, is celebrating its 40th anniversary by unveiling a new logo that reflects the company's new strategy for the coming years.

By WALLA! TECH
06/02/2025

With an investment of NIS 3 million: SeboCalm launches innovative branding

The dermo-cosmetic brand unveils a revamped design for its packaging and product lines, emphasizing a personal and authentic connection.

By WALLA! MONEY
26/01/2025

Learned from Apple? Dell launches rebranding – and bids farewell to its iconic names

Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

By YINON BEN SHUSHAN
23/01/2025
 U.S. money supply on the rise

How can start-ups, VC funds, and hi-tech companies raise capital?

In today’s world, branding isn’t just about looking good – it’s about being understood, remembered, and trusted.

By MICHAL GAT
10/12/2024

Sun Mizrahi's impressive achievement in RABANNE beauty campaign

Israeli model Sun Mizrahi surpasses Bar Refaeli with RABANNE's luxury beauty campaign, continuing her stellar success story in the global fashion scene. Learn about her remarkable journey here.

By SHOVAL AZOR
14/10/2024

Fashionable pop-up, the empowering brand, the coffee revolution

Unisex fragrances, empowering brand, coffee revolution: Unisex fragrances, fashion pop-up, eyebrow shaping, baby care buzz, targeted serums, coffee & ice cream delights.

By RONIT MATHIAS
22/08/2024

Accessible fashion: Dressing inspired by street style

Street style and sporty vibes drive the latest campaign for POZA, offering affordable fashion with a chic twist. Styled by Chaya Vider and captured by Dudy Dayan.

By MAARIV
19/07/2024

The new Goldstar, a facelift for the beer brand sold in Israel

Goldstar Beer: A new look for Israel's best-selling brand.

By NIR KIPNISS
11/07/2024

The return of Crocs: The first flagship store in Israel was opened

New Crocs flagship store in Israel at Dizengoff Center Tel Aviv faithful to global design, offers unique models, collaborations with top brands in 70 sqm space.

By YOSEFA KIMHI/MAARIV
09/07/2024

Diving Boards: A unique product branding every event differently

We live in a competitive world, production and branding companies are in a constant race for products that create the wow effect. Custom designed diving boards are next.

By IN COLLABORATION WITH DIVING BORD
26/06/2024
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