"We've brought orange back to life – not just metaphorically, but as a core part of our brand identity," Electra Consumer Products Group CEO Zvika Shwimmer said.
Blavatnik is not fully divesting from the channel, choosing instead to continue investing several million dollars in the coming months to ensure the financial stability of the network.
A new Israeli venture makes literature more accessible and alluring for busy consumers.
The highest bonus went to the pilots: 6% of the pre-tax profit, or nearly $41 million
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