Israel garnered two medals on Friday at the international judo championship in Qatar followed by a third the next day.
A new book explores the stories of Smadja and his father Maurice. Moti Aksmit: "The story of Israeli judo begins with them."
The campaign will be integrated into existing Momentum programs like the Momentum Fellowship and the Momentum Yearlong Journey.
Even though Jews are slightly overrepresented at the Olympics, the stereotype that Jews are not athletic continues to exist.
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