marketing

Barbie's highly successful box office sales may not translate into toy sales for Mattel.

The initiative raises questions about whether companies should be able to freely market their products in schools.

Slogans that are shorter, while more liked, are easier for consumers to forget.

Adding a line or lines on furniture items, doors and sometimes even on the wall can completely change the ambiance, even if it's a minimalist change.

The Ethical Tribing strategy to connect Israel and the next generation is rooted in marketing and the use of social media.

In anticipation of Passover, Manischewitz is introducing gefilte fish packed in cans like SPAM. Or is it?

Having a good product or service to sell is not enough - marketing capabilities are critical for establishing ventures in a dynamic environment.