Men

Tanning, scent, and confidence: Essential updates for the Israeli man

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.

 Tom Ford
 The series includes three models: i9000, i9000 Prestige, and i9000 Prestige Ultra

Philips launches smart shavers in Israel

 Diesel

From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

 XERJOFF

In summer, it's a different story: 7 men's perfumes that will survive the local heat


You hear, bro? You won’t want to take these pants off

An upgrade for the man who’s no longer satisfied with just jeans and deodorant – shopping recommendations for the dudes in the crowd.

 Replay

There’s a new bad boy in town — and we made it official

From Tom Ford’s new fragrance, to the bad boy of another luxury brand, and the eye cream that will change all the rules for us men and become a cosmetic life-saver.

 John David Washington for Tom Ford

Study finds waist circumference a stronger cancer risk indicator than BMI in men

An 11 cm increase in men's waist circumference raises obesity-related cancer risk by 25%.

 Study finds waist circumference a stronger cancer risk indicator than BMI in men.

Man or Ninja? In the coming days, men will still need a hoodie like this

From Puma's new collection inspired by the Teenage Mutant Ninja Turtles, to a cleansing gel that will wake you up in the morning—men’s recommendations start here.

 A man shaving

Maximum grooming, minimum stickiness: The product every bearded man must know

The modern man has long stopped compromising—neither on appearance, comfort, nor quality. We’ve gathered the top five hottest products and items that will make you upgrade your style.

 Nishane Deziro

The new and surprising campaign of Roy Revivo

The left-back of Maccabi Tel Aviv and the Israeli national teams, both youth and senior, has been chosen to star in an underwear campaign for Fix.

 Haim Revivo and his son Roy, who stars in the FIX underwear campaign, behind the scenes

Women speak more than men, but just how many words more?

Researchers discover large individual differences in talkativeness, adding 'statistical uncertainty' to the findings.

 Women speak more than men, but just how many words more? Illustration.

The ambassador from Japan visits: A new campaign for footballer Neta Lavi

One of our leading football ambassadors currently playing in Japan has elegantly made his way into the fashion world, becoming a brand ambassador for Puma.

 Neta Lavi for Puma

Since 1900, Men gained 4 cm and 6.5 kg. Women gained less than half

In the UK, men's average height increased from 170 cm to 177 cm, while women's increased from 159 cm to 162 cm.

 Since 1900, Men gained 4 cm and 6.5 kg. Women gained less than half. Illustration.

How I Discovered My Husband's Secret Thanks to ClarityCheck

Uncovering My Husband's Secret with ClarityCheck.

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Man, it's not just about sports: Shoes that work with any outfit

Once intended solely for the running track or gym, sporty shoes have undergone a transformation, earning a place of honor in the everyday shoe wardrobe.

 ALO Yoga's first-ever running shoes