Milton Glaser
Milton Glaser, Jewish designer of 'I (heart) NY' logo, dies at 91
In 1977, after New York City went through a fiscal crisis two years prior, the state wanted to bring tourists back, and asked Glaser to design the now world-famous logo.
In 1977, after New York City went through a fiscal crisis two years prior, the state wanted to bring tourists back, and asked Glaser to design the now world-famous logo.