Perfume

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

By TANYA GARCIA/WALLA
16/04/2025

Brand news: Fashion with a vacation vibe and kosher surprises

The tech house, upgraded perfumes, unlocking potential, stylish pop-ups, prepping for Eurovision, facial repair, tuna innovations, herbal infusions and enjoyment.

By RONIT MATHIAS
12/04/2025

Under NIS 200: We found you great beauty gift sets for the holiday

Where do you stand when it comes to holiday gifts? We’re totally on it! From best-sellers at bargain prices to explosive-price gifts for those with particularly deep pockets.

By SHIRLY AXLRODE
11/04/2025

The brand that broke the rules: Buying for the holiday and contributing to resilience

Buying and donating to the community, embracing boho style, the essence that survives, a storm in the world of hair, the woman doing it again, a delightful journey to Miami, and more new products.

By RONIT MATHIAS
06/04/2025

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

By RONIT MATHIAS
09/03/2025

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

By KARIN ARAD/WALLA!
06/03/2025

When the weather gets nicer, we'll have a rare jacket for the transitional season

This week, we added to our top picks a jacket perfect for the transitional season, and went crazy over the shower gel and body cream that left us with a divine feeling, no less.

By TANYA GARCIA/WALLA
05/03/2025

With this knitted set, all you need is a pair of tall boots and bye

Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.

By TANYA GARCIA/WALLA
19/02/2025

When art, business, and beauty meet: The luxury perfume brand arrives in Israel

The Frédéric Malle brand, which revolutionized the world of perfumery, celebrates 15 years of its iconic fragrance at Factory 54 stores and Amor in Kikar Hamedina.

By RONIT MATHIAS
08/02/2025

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

By RONIT MATHIAS
31/01/2025
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