Perfume

With this knitted set, all you need is a pair of tall boots and bye

Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.

By TANYA GARCIA/WALLA
19/02/2025

When art, business, and beauty meet: The luxury perfume brand arrives in Israel

The Frédéric Malle brand, which revolutionized the world of perfumery, celebrates 15 years of its iconic fragrance at Factory 54 stores and Amor in Kikar Hamedina.

By RONIT MATHIAS
08/02/2025

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

By RONIT MATHIAS
31/01/2025

Scientists convert sewer fatbergs into pine-scented perfumes using engineered bacteria

Fatbergs are accumulations of fat, oil, wet wipes, and other waste that build up in sewage systems, causing major backups.

Brand news: Roses for the face, olives for the body, and black perfume

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

By RONIT MATHIAS
28/01/2025

AllSaints enters the fragrance world: Launches a luxury collection in Israel

Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.

28/01/2025

Smells good: This popular perfume chain decided to cut prices

In a time of rising costs, the April chain is offering a temporary VAT refund on selected purchases over NIS 500 – a targeted response that highlights the complexity of the economic situation.

By MEITAL SHARABI
23/01/2025

Brand news: The wild years and the brand that earned a corner

Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.

By RONIT MATHIAS
21/01/2025

Brand news: Sparkling at Terminal X and the legacy that marches on

Welcoming the year at Terminal X, the family preserving the heritage, the beauty brand breaking boundaries, contouring the face, sparkling more, special perfumes, and more new products.

By RONIT MATHIAS
21/01/2025

Brand news: Vodka and a top designer collaborates with a fashion brand

A perfume born from passion for art, empowering jewelry, a fashion capsule, pearls in space, hair care, water with a chef, and when Golan sausage meets French mustard.

By RONIT MATHIAS
17/01/2025
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