Product launch

World's smallest green revolution - Wanna Greens

Nightly peak illustrations, smooth hair secrets, crocodile fashion, honey cakes delight, and the revolutionary Wanna Greens hitting the scene from Paris to Israel.

 LACOSTE brand
 Talia Ovadia

Talia Ovadia's revolution: From reality star to owner of a skincare brand

Magnum Sandwich

New arrivals: Stylish, tasty, and refreshing products to try

McDonald's marshmallow flavored ice cream explosion

McDonald's new explosion ice cream


Ben & Jerry's finally landed the hit we've been waiting for

Something to dip, something to drink, something to crave: New flavors on the shelf answered.

 Piss, Ben & Jerry's

An innovative device for hair removal and a compact food processor  

Permanent hair removal device, advanced vacuum cleaner, compact food processor, innovative charcoal grill, flavored granola, drink that combines dessert and alcohol and unique beers and cocktails.

 Braun_IPL7

Revolution in running: ASICS GEL-KAYANO™ 31 & new surprises for Israelis

ASICS introduces the GEL-KAYANO™ 31, a revolutionary running shoe with advanced stability and comfort. New products for Israeli consumers also available now.

  ASICS GEL-KAYANO 31

Meet the new products you are going to fall in love with

NESCAFÉ started marketing its iced coffee series in Israel. The COOK AND BAKE chain joins the trend and launches a colorful collection of cups and bottles from ROSO.

 Nescafe iced coffee drinks

What do you get when you cross Bissli and Apropo?

Kinderini crispy butter cookies with funny faces | Fine whiskey in a limited summer edition The premium brand launches a dedicated series for curly hair New on the shelf:

 Apropo

From casual to evening wear: a look at the fall-winter 24/25 collection

Fall-winter 24/25 collection on Terminal X website: Brown, olive green, and red hues dominate the versatile range from casual to evening wear.

 Winter collection, Terminal X

Household items that don't break? Is there such a thing?

They are beautifully designed, captivating and colorful and made of high-quality and innovative materials such as melamine and acrylic that do not break. These tools landed here just in time.

  The flagship collection of the Mama Mia brand in melamine or porcelain to choose from

Mutti launches kosher ketchup flavored with Italian summer tomatoes

New on the shelf: from scented candles to luxury perfumes - a review of the new and exciting products on the Israeli market.

 New on the shelf

The Quiet Sneakers That Conquered 2024: Why Does Everyone Want a Pair?

German army training shoes are back in fashion by storm. We've discovered the secret behind this classic and versatile design, and where to find it. Is this the next sneaker to replace the samba?

 Maison Margiela Replicas

Smart Review: Soundcore Rave Neo 2 - Party on the Go

The Rave Neo 2 is equipped with BassUp technology, exclusive to the company, and an algorithm to increase bass in real time, for a fun, powerful, high-quality and detailed audio experience.

 Soundcore Rave Neo 2

Fashionable pop-up, the empowering brand, the coffee revolution

Unisex fragrances, empowering brand, coffee revolution: Unisex fragrances, fashion pop-up, eyebrow shaping, baby care buzz, targeted serums, coffee & ice cream delights.

  Brand pop-up for Miss Nori