public relation

public relation

Israel's unwillingness to mirror Palestinian propaganda is losing it the PR war

History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?

By LIAT COHEN
31/05/2024

New study finds that world's largest tobacco corp. tries to gain public trust through science

The new study aimed to understand the extent to which the public trusts PMI (the manufacturer of Marlboro) and their involvement in science and research.

Israel's reputation is a national security matter: Here are 5 ways it can be improved

Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly. 

29/04/2024
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