Sabra

PepsiCo takes full control of Sabra Obela from Strauss Group for $244 million

PepsiCo purchased 50% of the Sabra Obela dips brand from Strauss for $244 million (NIS 900 million), making it the full owner.

 Chickpea Hummus
 Picture of San Francisco 49ers' Brock Purdy

Brock Purdy's journey from 'Mr. Irrelevant' to NFL spotlight reflects Israel's resilience - opinion

 A pro-Israel demonstration in the US.

The crucial strength of diaspora Zionism - opinion

 REVELERS WATCH a fireworks display on Independence Day in Tel Aviv, last year. Immigrant grandchildren of Jews will come to value a restful Shabbat and the excitement of Independence Day and will undoubtedly teach it to their own children, says the writer.

Law of Return: Grandchildren of Jews have Jewish blood - opinion


40 years after the Sabra and Shatila massacre, the pain is still fresh

The Arab world’s social media exploded this week, calling the name of a new Marvel character – Sabra – a painful reminder of a tragic chapter in the history of the Middle East.

‘Yousef Hamzeh prays at the site of the Sabra and Shatila massacre on the outskirts of Beirut in 2014.’

Israel and the metamorphosis of the Sabra through the years

‘The Sabra symbolizes our attempt to create a figure who is the complete opposite of the weak Diaspora Jew’

NEW CHARACTERISTICS: ‘Sallah Shabati’ shone a light on cultural differences.

Sabra to feature RuPaul drag queens in Super Bowl commercial first

In the video, Miz Cracker ungracefully attempts to put a football helmet over her substantially large wig.

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